Tata Trusts Migration Initiative 2016-19 sets the goal to improve the quality of life of Migrant labourers by working at both source states and destination states. IEC is one of the integral strategies of the Trusts for wider impact in the areas of awareness and counselling. Tata Trusts communication strategy is designed around the needs of individual, community and cycle of migration to facilitate behavioral change to catalyze long-term impact .